Franchise buyers are moving out of the office and into the driver’s seat. It seems that mobile is the way to go these days. With low start-up costs and the wind in your hair it’s a viable to option to store front franchises. USA Mobile Drug Testing puts this emerging business trend to the test and comes out on top.
Mobile franchises are an emerging business trend because they offer low start-up costs. Cost is a key driver of growth. If you have a million or more dollars lying around, great; that’s about how much it costs to start a store front franchise. Mobile franchises only take about $150,000 to start – that’s a lot easier on the wallet. Other added benefits include freedom from the cubicle and no real estate costs. Controlled work environments can be taxing on free-spirited individuals. Mobile franchises offer a variable work schedule and there’s always a change in the scenery. The biggest benefit is that owners don’t have to deal with real estate costs. Expenses such a paying rent, a mortgage, and property taxes aren’t an issue when you’re in the driver’s seat. That equals a higher profit margin. If less money is going out, more money is coming in.
While it seems that mobile franchises have nothing but a silver lining, there are obstacles to overcome. Franchisees have to deal with local parking restrictions and awkward customers. There’s no waiting room to send them to. The biggest obstacle is marketing. How does a franchise market itself without a physical address? Usually, most people think if the logo and contact information are on the side the vehicle, that’s enough. Wrong. Even if some sees the contact information, where will they go? This is where mobile franchisees have to get creative. They can promote themselves through the Chamber of Commerce, direct mail, and online marketing.
USA Mobile Drug Testing takes mobile franchises to the next level. USAMDT is a completely mobile drug testing company. 42 franchisees now provide service in 20 states and the number is expected to double in 2012. They administer on-site drug testing as well as DNA testing and background checks. USAMDT makes a powerful statement with their direct mail. It’s hard to ignore a mailer with a guy snorting coke on the front. Since they come do everything on-site, there’s no question about where to go. With that said, USAMDT makes mobile work.
Source: Wall Street Journal
